The SEO Question: Will HTML5 Help For Better Rankings?

Does HTML5 help for getting better search engine results ? For now, the answer is a firm “possibly”. There is certainly no penalty for it, but the algorithyms are being pounded out as you read this. Get a closer look at search engine optimization and HTML5 here in this snappy article.




So, you have visitors, and you are thinking about changing your site over to HTML5. Is it going to be worth it ? That depends on your visitors. As HTML5 becomes the overall new standard for all websites, yours will of course need changing. Will it affect your search engine rankings if you switch to HTML5 ? What it will do is give at least one search engine more to index. The quick answer is that there is no quick answer. Suffice it to say that it will not hurt nor help your search engine rankings at this point in time.





The things that make a web page get a good rank on a search engine are controllable in the two forms of search engine optimization; “on page” and “off page” optimization. The on page type has not changed. Using the title tag, metadata, header tags, correct keyword placement, alt tags and all the rest are going to stay relevant. It may even come about in the future that meta data will be more acceptable. For now, the “header”, “footer”, “nav” and other new HTML5 tags that tell a browser what is what on a page are not going to help in getting higher rankings in a search engine. If you know much about the internet, this could change tomorrow.





At the present, use HTML5 where you think it will be utilized. That means by your visitors, not by search engine robots. Search engine robots that are not HTML5 ready will just have to catch up. If the visitors of your site use browsers that are HTML5 compatible it should be an easy switch for your website. If you do not know how to check that, the information will be with your website’s “logs”, something the web host should be offering you for free.




Some good news for those who have already made the HTML5 switch is that the microdata is being indexed. The larger search engines are taking into consideration this part of HTML5, microdata, but are not making it hurt or help your search engine rankings, yet. They are waiting for a more widespread use of HTML5 before they start adjusting their own algorithms. If webmasters start misusing, even honestly, the microdata, they ( the search engines ) of course will be first to know. As always, take the high road when optimizing a web site for the robots. It makes it easier for all of us online.





Look for the HTML5 standard to grow. While it does, this allows a webmaster to experiment with new techniques. Every niche will have those who are usually tech savvy, not tech savvy, or somewhere in between. Pitch a site to please them wherever they are in their digital life and you will have success.

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