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The HTML5 Logo Dispute

It seems a dispute has broken out over a certain HTML5 logo that has been chosen to represent HTML5. Some people think it is unnecessary. Some are even calling it a fiasco. What could be wrong with a small and simple logo chosen to represent a new standard of HTML ? Read on to find out more.


As the W3C has stated, it “Stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It’s the standard’s standard, a pennant for progress.” Sounds good so far. What could possibly go wrong with a something that stands as a “pennant for progress” ?


The answer to that is simple; personal preference. Not everyone likes the new red logo. It is simply a spitting match. The logo could remind someone of days of yesteryear in its design. Maybe it could have been more modern, more “green”, more this, more that. You know how it goes. Some people are just not happy unless they complain. This logo is not replacing anything. There has never been a logo approved and especially not created by “the” W3C. It is a unique moment in history for a logo, any logo, to show up from them.

So, what does it look like ? It is a reddish-orange ( #E74D21 ) shield with the number “5″ inside and the letters “HTML” written above in a font of fat letters. The number five is done in white. This makes the total logo black, reddish-orange and white. As stated, it is simple and done in a retro look that would do a Marvel fan proud. It is licensed under Creative Commons Attribution 3.0 so anyone is free to use it and customize the logo as they like. There are stickers and t-shirts to be bought for the geeks in the world. Other HTML5 gear is also on the horizon.

Some do not like that the logo covers more than just HTML5. It is also going to cover WOFF ( Web Open Font Format ), CSS, SVG and more. The programmers who do not like a logo to represent something that covers many formats call the logo “misguided”. Others still do not like the fact that the W3C is “commercializing” HTML5. One webmaster castigates the logo; “The term HTML5 has, with the support of the W3C, been pushed into the linguistic sewer of buzzwordland.” It is for certain that you can not please all of the people all of the time.

Still others say that the logo is about as meaningful as a screen door on a submarine. Mentioning the word HTML5 is not going to be a way to break the ice with hardly any stranger. Wearing a t-shirt with the HTML5 logo is going to get some confused stares for sure. To make HTML5 more understandable to the world, what the W3C has done is brand themselves. Just like you know what that Nike swoosh looks like, and you get a picture of it in your head, so will people get a picture of a reddish-orange, black and white logo when they hear the world “HTML5″ in the future. It is a marketing ploy that works for the most part.

112 comments - What do you think?  Posted by admin1  Date: Sunday, February 6, 2011

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